In “Carriage 24” platform, which unites the owners and renters of machinery, told about the results of the merger with the advertising platform Raise.ru working in the same field. The merger held in the spring of 2017, has positively affected the dynamics of development of services “Carriage 24”.
Lead analyst dispatch service “Transportation 24” (website: http://perevozka24.ru) Kirill Makarov has presented the results of cooperation with the site Raise.ru. “At the moment we are considering several similar themed projects and want to continue the tradition of merging, but not absorption, — said Makarov. — As practice has shown, relying on long-term, more profitable to buy the website completely and have additional marketing tools than to pay monthly for this banner ads”.
In the spring of this year the company “Carriage 24” bought all ad space in the shopping site of special “rice.Ru” (a site: http://www.raise.ru), becoming its rightful owner. Effect of the merger areas, working in the direction of hire trucks and machinery, affected immediately. The monthly growth rate of the proposals from the owners of the machinery on the website “Carriage 24” was $ 8-10 thousand. Thus, if before the purchase Raise.ru at the service there were 160 thousand proposals by the end of September this number increased to 189 thousand: an increase of nearly 20%.
There is a response and demand side: it increased by 62.5%. The number of applications of the tenants for the service “Transport of 24” has increased from 4 to 6,5 thousand a month. And the use of marketing tools platform Raise.ru helped to increase site traffic Perevozka24.ru: now it is visited by 20 thousand unique users a day.
As for the statistics of demand and supply, machinery, rent, does not correspond to the needs of tenants. If among latest most popular trucks and Canary (prefer 12.1% of clients) and heavy trucks with lifting capacity up to 20 tons (9.1% of clients), I suggest most light commercial vehicles with a load capacity of 2 tonnes (12.6% of all sentences), manipulators (6,7%) and cranes (5.9 percent).
To study the dynamics of supply and demand in the market of construction machinery and trucks on the site of service, “Transportation 24” http://perevozka24.ru/.
“Carriage 24” dispatch service, an intermediary between the owners and lessees of trucks and specialised equipment from across Russia.